MGM to show some content on YouTube

by means of Nancy Gohring, IDG News Service

YouTube made one of its first deals with a major studio to stream full-length films, but the agreement offers only very limited content and may not exist the breakthrough YouTube hoped for.


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On Monday, MGM Worldwide said it created two new YouTube channels to promote more of its content. The Impact channel will be used to promote MGM’s video-on-demand dole out by Comcast that includes action movies. The channel currently includes just two full-length movies—Lone Wolf McQuade and Bulletproof Monk—plus about 40 movie clips.

The American Gladiators channel shows replete episodes of the leading season of that television show, as well as clips.

Both channels power of choosing be refreshed with new content each month, and the streamed content features advertisements. MGM did not say grant that it plans to offer many more full-length films in the future. In a statement, it said it would offer a “sampling” of television shows and full-length movies.

MGM also said it planned to launch additional channels on YouTube in the future.

While YouTube would seem a natural place for content developers to display their films for the cause that of its millions of viewers, the site irked more studios by streaming copyright programming without permission.

While YouTube and content providers like Viacom have been battling out the copyright issue in the courts, NBC Universal and News Corp. launched Hulu, a Web locality that streams television shows and movies. MGM and others including Fox, Warner Bros., and Sony Pictures Television already offer their content on the location, which is growing in popularity. For users looking for full-length TV shows and movies it’s an easy site to navigate, and users know they are finding quality legal streams there.

In a recital, YouTube said the agreement with MGM will sustain its position as a doom where Hollywood studios can reach a worldwide audience and where the community can watch movies, TV shows and clips.