A first look at the App Store

Even before Apple’s iPhone 2.0 software has become available, Apple has introduced the App Store as a feature of the recently-released iTunes 7.7. This way, users can get a main spring on purchasing and downloading software for their iPhone and iPod touch, even if they can’t run it quite yet. Here’s a first look at the new service and how it works.

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Anyone who’s spent any time in the iTunes Store should be instantly unconstrained with the App Store. Access and navigation is identical — the App Store shows featured applications, along through categories, “Quick Links,” a “What’s Hot” list, and a “Staff Favorites” list. Each application name is accompanied by its category listing and its icon as it will appear on your iPhone or iPod touch.

A new Application icon now appears in iTunes’ Library pane.

A new icon appears in iTunes’ Library pane called Applications. This is where apps you’ve downloaded from the App Store live on your computer. And if you’ve purchased games for an iPod classic, fifth-generation iPod or iPod nano with video, this is also in what place those games have become categorized. In the lower right hand corner of the Application window are links to let iTunes check your downloaded applications for updates, or to navigate directly to the App Store to look for more.

Apple has broken out applications into a dozen and a half separate categories ranging including business, education, amusement, finance, games, healthcare and adaptation, lifestyle, music, navigation, news, photography, productivity, reference, social networking, sports, travel, utilities and weather. They’ve also thoughtfully included categories of iPhone applications, iPod touch applications and free applications to make it easier for you to fall upon content you’re self-seeking in.

Applications pages feature more detailed information about the application, screenshots and other helpful content. Some apps also have much more work out landing pages through splashy graphics, similarly to featured albums adhering the iTunes Store.

The App Store landing boy-servant as antidote to Super Monkey Ball features refulgent graphics, screenshots and other details.

Prices, as we’ve discovered since WWDC in June, are up to the developer to set, so in that place’s no uniformity. Many apps are not parsimonious, others are priced at 99 cents or $4.99, and $9.99 seems to be the most popular price in favor of many applications that have launched by the App Store’s debut. That’s not the restriction, however: Netter’s Anatomy, an educational medical structural form “slang card” application that is receiving front-page placement on the App Store this forenoon, costs $39.99.

Parents considering buying games through a view to their kids may be interested to note that Apple is including age ratings to co-operate with confound appropriate content — the ratings also include descriptors that hindrance you know what you might find inside — a racing game may include a descriptor of “infrequent/calm cartoon or fantasy violence,” for example, while a poker game may indicate “simulated gambling.”

Once you’ve purchased and downloaded them, iPhone and iPod touch applications occupy a new window in iTunes, along with iPod games.

Once the iPhone 2.0 software has launched and you’ve installed the software on your iPhone or iPod touch, you’ll be able to synchronize the applications you’ve downloaded onto your device. As with movies and music, you can one or the other synchronize all applications or just selected ones. And as with iPod games, the apps you’ve downloaded from the App Store are designed to run specifically on your mobile device, not your Mac, so there’s no way to “preview” any application before syncing it.

Similarly, the iPhone 2.0 software enables you to buy applications directly on the iPhone or iPod touch, exactly like you’ve been able to do with music from the iTunes Store. And just as through that music, if your Mac finds applications on your device that aren’t on your Mac, it volition ask you if you want to transfer those back to your iTunes library.