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More dirt has emerged regarding the Apple/Universal distribute cards that turned rotten. According to an article in Variety, the share went south when NBC Universal wanted to raise the price of hot properties like “Heroes” by a dollar, to $2.99, in addition to requesting a divide of Apple’s hardware profits. On both counts, Apple refused. And the head honcho of NBC Universal, Jeff Zucker, was not any too happy: “Apple sold millions of dollars worth of hardware off the back of our content and made a lot of money.”

Less than satisfied with his company’s divide of Apple’s pie–$15 million in revenue over the last year–NBC Universal opted to pull in a puzzle of iTunes and spend who-knows-how-much to launch its concede online video site called Hulu, which is headed into beta this week. “We slip on’t want to replace the dollars we were making in the analog world with pennies on the digital side.” Hey, anytime someone wants to throw $15 the multitude in pennies my way, please go right ahead.